Reliance to Relaunch Iconic Campa Cola Brand

Reliance, the Indian conglomerate owned by Mukesh Ambani, has acquired the Campa drinks brand and plans to relaunch it on supermarket shelves. The Campa brand, popular in the 70s and 80s, was acquired for Rs. 22 crores from Pure Drinks Group. The relaunch will include Campa Cola, Campa Lemon, and Campa Orange in the sparkling beverage category. The move is in line with the company’s strategy to promote homegrown Indian brands with a rich heritage and deep-rooted connection with Indian consumers.