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Private Challenge: First Tulu show to feature on MX Player, Airtel Xstream, VI Movies, Hungama Play

The popular Tulu comedy programme “Private Challenge,” which stars Tulunada Manikya Aravind Bolar & Daijiworld creator Walter Nandalike is now shown on Daijiworld TV 24 hours a day, is now available on national digital platforms. ‘Private Challenge’ has been the first Tulu language show to be streamed on major national level digital platforms by appearing on popular OTT platforms namely MX Player, Airtel Xstream, VI Movies (Vodafone Idea), and Hungama Play.

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“The Tulu web series “Private Challenge,” starring Tulunada Manikya Aravind Bolar and Walter Nandalike, is now available on OTT services like MX Player, Hungama Play, VI Movies (Vodafone Idea), and Airtel Xstream for the first time. So far, YouTube and Facebook have been the primary streaming platforms for this show. This is a proud time for all of us Tuluvas around the world “says Kavitha Shetty, who has gone above and beyond to make this streaming available on well-known OTT platforms.

Movietone Digital has launched this endeavour to make Tulu language available to a global audience and to ensure that the content creators of this language are recognised globally. OTT platforms must acknowledge the language’s localization feature once the Indian government acknowledges it.

The business, Movietone Digital Entertainment Pvt Ltd, is a significant content distributor to various OTT platforms. Additionally, it has a music label brand called “OnClick Music” under which it displays music in numerous languages, both for films and other media. One of the music label’s accomplishments in 2022 is winning two national honours for the music of the Marathi film ‘Me Vasantrao.’ In addition, Movietone Digital is the only aggregator that offers a dashboard for all of its content partners that displays data, revenues, and single-click promotional links in one place.

The firm also holds the distinction of launching more than 100 vocalists in India during the epidemic year 2020–2021.

Movietone Digital is a distributor of films for satellite, OTT platforms, DTH, cable television, and Airflight rights of numerous films in multiple languages. Additionally, it includes a technological division that builds e-commerce platforms, apps, and websites.

With this partnership between Daijiworld and Movietone Digital, Tulu content can now be explored on a variety of platforms in the future.

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